I posted at NEWS on WebCt that I would give you an overview of Kress. I acknowledge the article required careful reading, but I also think it is clear and that he makes us re-examine our intuitive assumptions about genre, and he offers a re-definition of the term which we can apply to cyber-genres.
We began our discussion by clearing up what Kress means by text -- and our interpretation was that he meant anything we could "read" -- or develop a "reading" of. We are developing genres for text in the large sense -- so that webpages and all the encompass are considered texts.
Kress defines genre as "that category which realizes the social relations of the participants involved in the text as interaction." So to begin with he is treating genre not as related to the symbols and forms of which texts are physically composed, but as the social interactions through which texts are "realized." To realize a text, I am assuming, means to interpret or creat meaning of a text.
He then identifies three types of relations structured by genres.
1)Relationships reported in the text: that is relationships among actors, objects, and events reported in the text (eg relationships within the content;)
2)relationships implied by the text; that is relationships between the participants who bring the text into meaning (eg between the implied reader/audience and the author);
3) and relationships within the social world or discourse within which the text participates. In the two examples from Kress's discussion the texts are a recount and a procedure, and Kress shows how these two forms participated in the conventions and expectations of the discourse or social world for "doing science." )
Kress' discussion illustrates how his definintion of genre can encompass discussions of the effects of design and of multigenre texts.
In his concluding section, he points out that texts have always been multigenre, and that an revised understanding of genre is necessary to enable us to analyze and think about text produced in a culturally plural, globalized world. In English, this means that the older conventions for naming genres were based in formal features connected to print technologies and that they named texts as a whole. In contrast, Kress suggests that his approach can be applied to aspects of a range of diverse texts in a range of modes.
BLOG ASSIGNMENT: In class, we created an intuitive list of internet genres - mail sites, search sites, shopping sites, IT sites, entertainment sites, review sites (this list is by no means complete and many of these categories can be broken down further). We then talked about how we would use Kress' definition of genre to analyze: 1) the modes of expression (image, text, sound, motion) within the text, 2)the design of the text (the relationships of the different elements in the text -eg between images, graphics, headings, blocks of print, etc)and 3) the relationships structured by the text as a whole.
Continue this exploration in your blogs. Choose a genre or sub-genre and analyze it using Kress' approach. Look at at least three sites within a particular genre and try to identify the kinds of relationships which caused us to intuitively identify it as a genre. Does the group you chose to analyze (say you chose shopping sites and looked at ebay, bestbuy's site, and amazon) really constitute a genre within Kress' approach? Or do they structure different relationships? Describe the relationships which you find at the sites.